Daniel Balcazar is the Company's Corporate Director of Advertising. Mr. Balcazar is responsible for Pro's Ranch Markets Advertising and Marketing. Mr. Balcazar also focuses on designing marketing campaigns and writing commercials for radio and TV spots. Prior to joining Pro’s Ranch Markets in 1995, Daniel was an on air personality in Mexico. He was also General Manager of “All-star advertisement and marketing agency.” Mr. Balcazar was also sales manager for an Ontario Radio station 1510Am in Ontario, California.